KitKat - Social Break

Idea: Is all the posting, liking, commenting, sharing, rating and checking in all day taking a bit too much time and energy? Then have a break for 24 hours from the social networks you’re active on and leave a message on the networks you're not online for a while.

Agency: UbachsWisbrun/JWT

Media: Online, social media

Dr. Pepper - The Home of Hip-Hop

Idea: Buy Dr. Pepper and win a special trip to the home of hip-hop: New York City.

Agency: Sock Puppet Heroes

Media: Online, radio